This fact may explain the rapid growth of ecommerce websites popularity. Introduction ecommerce is the use of the internet for marketing, identification, payment and delivery of goods and services. Electronic commerce e commerce has been hailed as a disruptive technological innovation that has radically transformed businessto consumer b2c. Jul 11, 2019 ecommerce is often confused with ebusiness, but there is a significant difference between these terms. Nowadays the most popular kind of ecommerce business model is c2c consumer to consumer or sometimes customer to customer. Electronic commerce b2c business to consumer represents one of the most attractive and profitable electronic modes in todays economy, both from the. The ecommerce penetration rates in certain cpg categories, such as food and beverages, are unlikely to match those in consumer categories. Ecommerce is one of the new areas in the revised guidelines for consumer protection guidelines 6365. Jul 31, 2020 in this questionnaire collected from 153 respondents, some of them are old customers which used to buy some of their essential fmcg goods online and some of them are new users. Finding a consumer e commerce business news daily is basically a huge difference between remarketing and decision support while people wanted to pay a payment. Consumers and businesses in china have accelerated their use of digital technologies as a result of covid19.
Pdf factors influencing purchase intention towards consumer. Consumer to consumer ecommerce research in information systems journals. Apr 18, 2020 the model operates in a similar way to other consumer to consumer ecommerce platforms. This study explores factors that influence consumers purchase intention at three consumertoconsumer c2c ecommerce companies in indonesia. Agrees that this recommendation applies to businessto consumer ecommerce, including commercial practices through which businesses enable. Ecommerce is the exchange of money for goods or services between companies and end consumers. One of the legitimate needs that the guidelines intend to meet is a level of protection for consumers using ecommerce that is not less than. Limitations of e commerce can be technical like lack of system security, reliability, standards, and some communication protocols and non technical limitations like the cost involve in developing in house e commerce and the security of data exercise. This study represents purchase intention in the consumer to consumer ecommerce by investigating three case study using technology acceptance model as a guiding.
At present the consumer to consumer online travel accounts for 61% of the total ecommerce market 1. Crossborder ecommerce accounted for just 7% of total online businessto consumer b2c sales in 2015. The consumer behavior is dynamical and suffers continuous changes. Identity as the information to e commerce examples of the government plans to manage several product and their products and services depends on the back. Second, the european union data directive has provided an added incentive for ecommerce firms in the us to post privacy policies. White paper the global governance of online consumer. Consumer to consumer c2c markets provide an innovative way to allow customers to interact. With over 500 million consumers, the european market. However, the study indicates many additional areas within the c2c e commerce area that need to be researched, such as e service, mobile commerce, and trust. According to the latest studies, more and more people prefer to buy online. The most common definition of ecommerce is that of a web based catalogue from which buyers can order products and sellers can receive payments. This chapter presents an overarching set of policy principles. Business models, trends and policies analyses new and. Those who are looking to buy used products at a much lesser price, use olx to browse through.
People use the provided opportunity to post items on sale and specify various details like the condition of the product and its description along with a price tag. The ecommerce rules have primarily been formulated with the objective to regulate the ecommerce sector in india and protect consumers from unfair trade practices on such platforms. List the organizational, consumer and societal benefits of ec 2. Expectations about productivity gains f rom b2b ecommerce can be usefully. Trust is a complex concept that can be viewed in many different ways. B2c ecommerce is a wide subject with many possible aspects to look at. Lack of trust in ecommerce with half of the worlds population not online, access is the biggest barrier to ecommerce for consumers. Pdf business to consumer b2c ecommerce decade evolution. Since the mid1990s, ecommerce has become an important feature of commercial activity throughout the world. Offline may help to improve their trust in ecommerce. However, most companies and consumers in developing countries have failed to get the ben. Factors influencing purchase intention towards consumer. Article history received 15 june 2016 accepted 20 march.
The global pandemic has given an enormous boost to regional ecommerce, with profound and lasting changes in consumer and enterprise behavior. Consumer to consumer or citizentocitizen electronic commerce involves the electronically facilitated transactions between consumers through some third party. Ecommerce can be categorized into models depending on this matrix intersection that is mentioned below in table 1. Abms, b2c, ecommerce, website, customer behavior, online retailers. Not only are companies who provide these products affected by this change, but logistics companies are as well. Ecommerce businesses may employ some or all of the following. Factors influencing purchase intention towards consumerto.
Given the rapid growth of ecommerce since the beginning of the pandemic, the business case for reevaluating your ecommerce model to create profitable cost to serve has never been more important. Consumer strategy for growth post covid19 ey global. Respondents to the recent cigiipsos online survey of 24,225 internet users in 24 countries listed. Consumertoconsumer, the oldest form of e commerce has facilitated in large part by. Thanks to new digital platforms, including marketplaces, mobile apps. Pdf there has been a dramatic growth of individuals using online auctions especially within consumertoconsumer c2c e commerce. Cintia rabelo alves universidade fumec 3880, afonso pena av. Online shopping websites for retail sales direct to consumers, providing or participating in online marketplaces, which process thirdparty businessto consumer or consumer to consumer sales, businesstobusiness buying and selling. C2c is a form of ecommerce we know, used well before internet appeared.
Recently, the privacy protection for consumer transactions has become more and more important in ecommerce. Online shopping websites for retail sales direct to consumers. Thanks to new digital platforms, including marketplaces, mobile apps, ereaders, and electronic kiosks, it is now. Introduction the internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. This paper aims to develop the study on the legisla. The role of technology in businesstoconsumer ecommerce. Through the ecommerce technology, the internet has revolutionized the mode of business transactions by. Businessto consumer ecommerce statistics introduction 1. Mckinsey how covid is changing consumer behaviour june. Consumertoconsumer ecommerce research in information. The type of ecommerce model that should be employed depends on the parties involved. The fact that most consumers are willing to share personal data makes the e. However, a unique ecommerce definition doesnt exist.
Customer satisfaction in business to consumer b2c e. Much of the data referenced is derived from private. Customer to customer ecommerce explained with real life examples. Apparel along with computers and electronics the expanding horizon of ecommerce has posed a account for 42% of total ecommerce sales 2. The model operates in a similar way to other consumer to consumer ecommerce platforms. Therefore, we had to make the limitation to only try to look at literature that takes up consumer trust in connection to ecommerce.
Tam, trust, risk, b2c ecommerce, consumer, internet, and tasktechnology fit. Ecommerce capability is table stakes customers expect to be able to buy products online. Factors affecting consumers purchasing decision through e. The following characteristics are essential for consumer oriented ecommerce. Ecommerce, internet shopping, world wide web, consumer behavior, privacy and security, consumer trust. The greater part of the researches on consumer behavior is centered on the buying phase, and trying to evaluate what influences the consumer s choice. Electronic commerce ecommerce has been hailed as a disruptive technological innovation that has radically transformed businesstoconsumer b2c.
The lack of consumer trust has translated directly into lost revenues. Consumertoconsumer c2c e commerce is a growing area of e commerce. This research investigates the success of c2c ecommerce from their ability to. Dec 22, 2015 context of ecommerce, whether at national or international levels. Lim, xin jin and jagjit singh srai institute for manufacturing, department of engineering, university of cambridge, cambridge, uk abstract. Businessto consumer b2c is a sales model in which products and services are sold directly between a company and a consumer, or between two consumers in a digital marketplace.
Customer satisfaction in business to consumer b2c ecommerce. Six reasons why brands should consider directtoconsumer e. This is one of the key benefits of ecommerce for businesses. Businesses can also face different issues due to ecommerce such as security issues, credit issues, ecommerce infrastructure expenses, sufficient internet services, and problems in the supply chain. C2c ecommerce can occur in a thirdparty consumer listing, chat room, discussion forum, or email group. Pdf consumer to consumer c2c online auction transaction. Jun 29, 2017 although ecommerce has allowed people to purchase goods from anywhere and at any time, providing an ease of access that did not exist a few years ago, it has significantly impacted the consumers expectation of online purchasing.
Ebusiness is the most modern form of business organization which implies intensive use of internet technology, while ecommerce represents the most popular part of ebusiness. It addresses how consumer protection measures can inform and empower consumers, stimulating the market to innovate, improve quality and compete in pricing. The right to privacy is particularly important in ecommerce. Expectations about productivity gains f rom b2b ecommerce can be usefully divided into f our areas. To better inform the committee on consumer policys work on ensuring effective protection for consumers in the online marketplace, this document provides a quantitative overview of the status of businessto consumer b2c ecommerce. Ecommerce is affecting consumer shopping behaviour in different ways. This model is unique and comprehensive for the following reasons. The majority of them dont mind purchasing secondhand stuff. For mowen and minor 2003, theses changes processes show three phases. Matrix of models of ecommerce business consumer government business b2b b2c b2g. This research investigates the success of c2c ecommerce from their ability to create purchase intention of the users to shop online. A common example is an online auction, in which a consumer posts an item for sale and other consumers bid to purchase it. The ecommerce rules have primarily been formulated with the objective to regulate the ecommerce sector in india and protect consumers. The number of electronic commerce ecommerce transactions has grown extraordinarily with widespread internet usage.
Giving consumers the power to conduct business with. Analysis of customer behaviour and online retailers strategies. How the conscious consumer is revolutionizing ecommerce. However, according to a metaanalysis of critical themes of e commerce, c2c. Before covid19, china was already a digital leader in consumer facing areas accounting for 45 percent of global ecommerce transactions while mobile payments penetration was three times higher than that of the us. The online environment to be a truly successful medium for. Analyzing the paradigm shift of consumer behavior towards e. Six reasons why brands should consider directtoconsumer. Apr 02, 2014 consumer to consumer, the oldest form of ecommerce has facilitated in large part by websites offering free classified advertisements, auctions, forums, and individual pages for startup entrepreneurs. Cambodia enacts a new ecommerce law and a consumer.
The findings indicate the study of c2c e commerce is 10. Factors of impact upon consumer behaviour in online purchasing. The ecommerce law broadly applies to all commercial and civil acts, documents, and transactions executed via an electronic system, except. On the proposal of the committee on consumer policy. The role of ecommerce on consumer behaviour introduction in view of increasing levels of ecommerce activity by retailers, it still remains uncertain how they are going to use this technology to gain competitive advantage or market advantages hart et al, 2000, dawson 2000. We hope that the insights shared in this report will help identify new. We have made the limitation to look at consumer trust in ecommerce. Discover how to meet your revenue goals while still cultivating conscious consumers. Nov 14, 2019 the ecommerce law regulates domestic and crossborder ecommerce activities in cambodia, establishes legal certainty for electronic transactions, and enacts a number of important protections for consumers. In developing countries, ecommerce has a potential to add a higher value to businesses and consumers compared with developed countries. The internet characteristics that affect b2c are the. Consumertoconsumer ecommerce occasionally called customerto.
70 697 635 1152 424 1526 77 926 213 914 126 863 630 755 1177 949 354 357 501 603 1454 657 1334 957 1249 85 269 51 530 984 512 1073 661 1270 426 240 1121